What are the job titles and descriptions of advertising practitioners in a full-service ad agency?
Account people: Account Management (account services)- acts as a liaison between the client and the agency. The account team summarizes the client's communication needs and develops the basic "charge to the agency," which the account manager presents to the creative team.
a. management supervisor- provides leadership on strategic issues and looked for new business.
b. account supervisor- the key executive working on a clients business and the primary liaison between the client and the agency.
c. account executive- responsible for the day to day activities and operates like a project manager.
d. account planning group- gathers all available intelligence on the market and consumers and acts as the voice of the consumer.
Creative people
a. copywriter- people who write.
b. art directors- people who convert these ideas into print/ tv ads.
c. Producers- people who convert these ideas to tv/ radio commercials.
Media People- people who recommend to the client the most effective means of delivering the message to the target audience. Has 3 functions: research, planning, and buying.
Internal Operations- serves the operations within the agency, including the trafficking department and print production as well as more general financial services and human resources.
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