What is the definition of Advertising? What are three major types of Advertising? Please give an example for each type of advertisement.
Answer: Advertising is a paid form of communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers/ their target audience, provide information about products (ie: goods, services, and ideas,) and interpret the product features in terms of the customer's needs and wants.
The three major types of advertising are:
Identification: advertising identifies a product and/ or the store where it is sold. Identifying a product and where you can buy it. (Ex) Signs with the name of a store and a graphic image that correlates: a Nike ad with a sneaker on it and a website listed.
Information: advertising provides information about a product: to inform the audience about a good, service, or idea. (Ex) Starting your own lawn mowing business by placing out flyers with the service provided, name, and contact information.
Persuasion: advertising may persuade people to buy something. Having a recognizable name increases the importance of the product. (Ex) Nike, the products name itself holds high value for consumers. Because of its popularity and the use of well-known athletes, Nike is able to persuade consumers to buy their product to be like them.
Learn More :
Advertising
- Please describe the procedure of FTC regulation of advertising and measures?
- What is positioning? Explain briefly three commonly used positioning and give an example for each approach.
- Please explain the Facets Model of Advertising Effects?
- What are the job titles and descriptions of advertising practitioners in a full-service ad agency?
- Please explain what is branding and the connections of key concepts of branding: brand image, brand position, brand equity, brand value, brand loyalty, value gap, premium pricing and profits.
- What are the intended and unintended social effects of advertising?
- What are the economic functions of advertising?
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