What is the definition of Advertising? What are three major types of Advertising? Please give an example for each type of advertisement.
Answer: Advertising is a paid form of communication that uses mass and interactive media to reach broad audiences in order to connect an identified sponsor with buyers/ their target audience, provide information about products (ie: goods, services, and ideas,) and interpret the product features in terms of the customer's needs and wants.
The three major types of advertising are:
Identification: advertising identifies a product and/ or the store where it is sold. Identifying a product and where you can buy it. (Ex) Signs with the name of a store and a graphic image that correlates: a Nike ad with a sneaker on it and a website listed.
Information: advertising provides information about a product: to inform the audience about a good, service, or idea. (Ex) Starting your own lawn mowing business by placing out flyers with the service provided, name, and contact information.
Persuasion: advertising may persuade people to buy something. Having a recognizable name increases the importance of the product. (Ex) Nike, the products name itself holds high value for consumers. Because of its popularity and the use of well-known athletes, Nike is able to persuade consumers to buy their product to be like them.
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